This is an exciting week at The Mint Academy! We’re launching our very first TMA free training we’re calling Study Hall with our Course 201: Mastering Instagram instructor, Dani Bruflodt of Thyme is Honey. Over the next few weeks Dani will be guest posting on our blog to walk you through each part of the training in detail and then she’ll be going live on Facebook to answer even more of your questions! If you didn’t grab the Study Hall Notes yet or have no idea what Study Hall is all about (besides that it’s a free training), make sure you check out this post or simply Join in on the training NOW by signing up for the TMA mailing list!
Hi Guys, Dani here! This week’s freebie is a simple 1-page Audit that will allow you to step back and look at aspects of your account more critically. During the course, we’ll use a more thorough audit to really dig into your Instagram Strategy, but this will be our starting point.
START WITH THE CHECKLIST
Are there any you can’t check off? What information needs to be added or updated on your Instagram account?
MOVE ON TO TOP 20 HASHTAGS
Adding hashtags to a post allows it to be categorized so that it shows up other places on Instagram. The more hashtags you use, the more potential exposure your post has and the more audiences you can potentially serve your content to.
As a business owner you’ll be using hashtags to not only categorize your posts, but also as a resource for finding new customers or clients.
As you move through the full course we’ll work to develop sets of hashtags for different types of posts, but for now we’re going to focus on creating one list of 10 industry hashtags that you should be using on your posts, as well as a list of 10 hashtags you should be using to interact within your community. Depending on your industry you can likely find cheat sheets and lists online (RiteTag.com is a great tool), but there is value in actually doing the leg work yourself, and it’s not really that time consuming.
TIPS FOR FINDING YOUR TOP 20 HASHTAGS
• Search for a popular hashtag in your industry (i.e if you’re a makeup brand perhaps try searching #makeup, if you’re a restaurant perhaps try searching #food). Make sure you have the “tags” tab selected in Instagram’s search page, and then select the tag. When the results display you’ll see the top 9 posts displayed at the top, with an endless feed of tagged images below that. Across the top of the page you’ll see a bunch of related hashtags.
• And here is where you can find a LOT of information about which hashtags you should be using. Look through some of those Top 9 mosts and make notes on what other hashtags were used on them. Click on some of the tags to see how many photos have been shared there. Across the top of any hashtag search page you‘ll see a horizontal list of related hashtags, this is also a great place to look for ideas. Make notes of any hashtags you think could be beneficial to you.
• Do the same thing using hashtags that you think your customers are using. If you’re a makeup brand you might try searching #FOTD (face of the day) or if you’re a restaurant you might try searching #FoodPics or #Foodstagram. Again look at the top posts and the tags used there, as well as some of the related tags and again take notes on hashtags you think might be beneficial to you.
Along with looking for hashtags within the search area, you can also look at posts from other people in your industry or your bigger competitors and make notes on what seems to be working for them. It’s not cheating, it’s research!
You should do this once every few months to keep tabs on how your industry or fan base is changing, it’s also a great idea to just continue to build a database of tags to use on yours posts and keep switching it up so that you continue to get your content in front of new audiences.
It’s also worth noting that it doesn’t always benefit you to look for hashtags with a huge number of posts. For example, #Makeup has over 117 million photos tagged under it, so it’s easy for your post to get swallowed up and never seen, however, a tag like #HandmadeMakeup only has 4,000, or #MadeInWI has #1700. It might not put your post in front of a gigantic audience, but it might result in more engagement. That’s why taking the time to do this research is important: it’s hard to tell which hashtags will help your post perform the best, and it’s really your job to test them out and make the determination.
That’s it for this week’s training session! Leave a comment below, or head over to TMA’s Facebook account and leave me your comments and questions then check back next week when Dani will cover part two of your Mastering Instagram Study Hall training!